Singapore, May 15th, 2020
We are happy to present to you a Social Project by Avyanna, created in support of Singapore Children’s Society
While our lives are suspended, let us take a moment to think of those in our community who might need our help.
Avyanna is a homegrown jewellery brand that champions strength, resilience, and grace. We have teamed up with designer Jessica Cindy and 8 strong, powerful, and beautiful women, to create a whimsical campaign featuring real-life mothers as they are at home. A Moment to Dream is a reflection on how things are not as they are, but that we can still champion resilience and grace, even in the most unlikely and challenging circumstances.
The shoot is meant to contrast glamour with grit and realism, eg the mom can be in the kitchen, drinking tea in her gown, or doing homework at a table with her kid, or sitting on a sofa while the kids run around or sitting on the floor playing board games with the kids.
Avyanna will donate $120 from each jewellery piece sold at avyanna.sg from May 15th to June 30th, 2020 to Singapore Children’s Society.
We hope you can take a moment to dream with us. While we dream of better days, we can still help make this a better world.
Now, let us help each other, uplift those who need help, and never lose sight of our dreams!
Thank you very much in advance for your support,
Cheryl & Eduardo
Co-Founders of Avyanna